The Farm to Fork strategy aims to alter food consumption habits, specifically by decreasing red meat intake and promoting plant-based alternatives. However, Member States with strong agricultural traditions are resistant, seeking to safeguard the meat industry. Initially a minority stance, this resistance appears to be spreading across other EU countries. The authority to restrict the naming of plant-based products as meat alternatives may lie with the European Court of Justice. Despite scientific assessments, emerging evidence indicates increasing opposition within EU Member States toward lab-grown meat's future.