EFFL 3|2006 Editorial 135 Editorial The driving forces for changes in the food industry and in consumer behaviour are globalisation, advanced technology, the development of economic possibilities and the growth of the population in the respective region. Globalisation, in particular, has become the epitome for changes in the food sector. However, globalisation is no new phenomenon. The beginnings of trade via the Silk Road from China to Europe as early as 130 B