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The Marketing of Olive Oil by the so-called „Bag in the Box“ Method

Fausto Capelli


2 The Marketing of Olive Oil by the so-called „Bag in the Box" Method EFFL 1|2007 I. Preliminary observations As is known, olive oil is a typical ingredient of the Mediterranean cuisine. But in recent years, the use of olive oil, due to its organoleptic and nutritional characteristics, as well as its positive affects on health, has also increased in the central and northern European area. Without doubt, olive oil has a special position among the vegetable

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