I. Introduction Regulation (EC) 1924/2006 of the European Parliament and The Council of Ministers of 20. December 2006 concerning nutritional and health claims with respect to foods1 was enacted on 19.01.2007. Even if it first becomes valid from 1. July 2007 as directly applicable law in the whole of the EU, what can be envisaged now is that with this regulation a fundamental change in the field of food advertising will take place. For the use of