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Signposting: red, amber, green Traffic Lights – a Model for Germany?

Claire Boville


EFFL 4|2007 Signposting: red, amber, green Traffic Lights – a Model for Germany? 205 I. Introductory Remarks I am delighted to share with you something of the UK’s experience of signpost labelling and hopefully help address some of the misconceptions and concerns. Before I get into the detail, I think it is important to be clear about the basis of any signpost labelling approach if it is to help motivate consumers to choose and industry to provide healthie

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