As the transition period for health claims as provided under Article 13(1) of Regulation (EC) 1924/2006 (hereinafter, “HCR”)1 is coming to an end, food business operators are exploring ways of maintaining their claims on the market. In this regard, one of the avenues being contemplated is relying on Article 10(3) HCR on references to general, non-specific benefits of the nutrient or food for overall good health or health-related wellbeing. This is esp