Many producers of food supplements deplore the strict assessment practice of EFSA. They fear that soon they will not be able to market their products any longer. If, however, one looks at the current draft of a first Regulation on the authorisation of certain health claims, it will be possible to make lots of “cheap” claims without great effort. This is because the pertaining EFSA opinions suggest recipes which open up unimagined perspectives for food advertising. The authors of this article reveal the secrets of these recipes and show how they can be used for marketing food supplements. First they sketch the regulatory background and the general problems (I.); then they present the draft Regulation together with the pertaining scientific opinions (II.). Thereafter, they propose several model recipes which allow the use of “cheap” health claims (III.). In some critical comments they show practical consequences of the envisaged authorisations (IV.) before concluding with a brief assessment (V). The authors suspect that neither legislators nor EFSA have asked for the partly absurd results to which the instant analysis must lead. However, the strange consequences of the current authorisation practice have to be accepted until better and more sensible rules as well as an adequate scientific assessment procedure are available.