- Volume 6 (2011), Issue 3
- Vol. 6 (2011), No. 3
- >
- Pages 153 - 158
- pp. 153 - 158
Nutrition and Health Claims in B2B Communications – Is Regulation (EC) 1924/2006 Applicable?
Foodstuffs are intended to be ingested by the consumer but communication is not restricted to the B2C area. In the modern world, the marketing of a product regularly starts with the raw material, takes several steps of processing and passes a distribution chain. Hence, communication within business is highly important for the success of a product. However, the question therefore arises if communication within business is under the same legal framework as consumer communication. This article discusses whether Regulation (EC) 1924/2006 also governs the use of nutrition and health claims made B2B. The Regulation itself does not provide for a definite answer but there are convincing arguments that nutrition and health claims, which are not addressed to the consumer, are outside the scope of the Regulation.