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Italian Antitrust Authority Fines Economic Operators for Non- Substantiated and Misleading Health Claims

Barbara Klaus, Michele Gherardini


The Italian AntitrustAuthority has sanctioned a food supplement economic operator (Decision No 24280, 20.03.2013, published in the Bulletin No 13/2013) for having carried out a widespread advertising campaign in the printing press, TV commercials, web and brochures regarding a food supplement containing several botanicals highlighting special health properties, such as the prevention of cell aging as well as the improvement of the cardiovascular system, the immune system and the state of the skin or joints.

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