Consumer information is one of the most important and popular1 tools in consumer policy and protection, and will be for the foreseeable future. It is “important” because of its role in correcting imbalances in communication (whether of a commercial nature or not) and enabling consumers tomake transactional decisions based on their own preferences and needs. And it is “popular”2 because consumer information is usually seen as the least meddling kind of administrative requirement, even when mandatory.