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The Netherlands: Top-class Sport and Alcohol-free Beer: A Tasteful Combination in Advertising

Ebba Hoogenraad, Sarah Arayess


I. Amstel 0.0% Radler Alcohol and top-class sport alwaysmakes an interesting combination (in advertising). Recently, a complaint was brought before the self-regulatory Advertising Code Committee regarding a commercial for Amstel 0.0% Radler.

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