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Food Frauds - Legislative Framework and Consumer Perception

Mirjana Kašaj, Nada Knežević


Food fraud is a deliberate violation of food law in order to achieve economic gain. Food fraud incidents can negatively affect consumer confidence in food products, as well as regulatory bodies that need to prevent or mitigate food fraud. For this reason, it is important to have information about consumers' perceptions of food fraud, and to restore consumer confidence in food safety and quality. Production chains often involve more countries, and the more complex the production process, the greater the potential for fraud. To ensure safety and increase consumer confidence in the food they buy and consume, there are food regulations. However, due to multiple scandals related to food fraud, some regulators are not instilling public confidence. This paper aims to present the impact of food fraud on the perception and attitudes of consumers in the EU and the world.

Research and Development, Podravka d.d., Ante Starčevića 32, 48000 Koprivnica, Croatia.

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