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The search returned 4 results.

Greenwashing? journal article

Susie Stærk Ekstrand, Kristine Lilholt Nilsson

European Food and Feed Law Review, Volume 6 (2011), Issue 3, Page 167 - 173

More and more companies take an interest in communicating their environmental and ethical conduct in their marketing, especially companies utilising many resources on keeping themselves as environmentally responsible as possible. The Danish Consumer Ombudsman has recently issued Guidelines containing a detailed and very strict framework for when and how environmental and ethical claims can be used in marketing. This is bound to limit the ways in which “storytelling” can be used as a means of marketing. Therefore, the Guidelines will be of great importance. Since the Danish Consumer Ombudsman uses a very wide definition of environmental and ethical claims, the Guidelines cover all information which is likely to give consumers the impression that a given product or activity is a better choice from an environmental or ethical point-of-view, such as “green”, “blue”, “gentle”, “sustainable”, “environmentally friendly” or “fair”. At the same time, the Guidelines are very ambitious in their requirement for environmental and ethical claims to be adequately documented. This raises a very important question for many operators in the market: When does the company hold sufficient documentation to highlight itself?


A Danish Clampdown on Marketing on Websites? journal article

Susie Stærk Ekstrand, Kristine Lilholt Nilsson

European Food and Feed Law Review, Volume 5 (2010), Issue 2, Page 4

A Danish Clampdown on Marketing on Websites? In EFFL 4/2006 (“Online marketing of Food – The “Internal Market Clause” of the e-Commerce Directive from a Danish Perspective”) we discussed some aspects of the e-commerce directive and its implementation in Denmark, with particular focus on the extension of the so-called internal market clause and the implication of that clause for companies advertising their products on the Internet. As mentioned in the


Legal Conditions for the Marketing of Functional Foods in Greece – The Example of Fortified Normal Food journal article

Susie Stærk Ekstrand, Jann Haagaard

European Food and Feed Law Review, Volume 4 (2009), Issue 3, Page 4

I. General considerations Functional foods as those foods providing an additional nutritional or physiological benefit that may help to promote health or reduce the risk of disease have not been subject to any direct legislative action in Greece yet. Apart from the implementation or application of considerable European Directives and Regulations, Greek law, in particular the Code of Foodstuffs, Beverages and Objects of Common Use (hereinafter called t


Online Marketing of Food – The e-Commerce Directive’s journal article

Susie Stærk Ekstrand, Jacob Thomsen

European Food and Feed Law Review, Volume 1 (2006), Issue 4, Page 10

The “Internal Market Clause” of the e-Commerce Directive from a Danish Perspective I. Introduction to the e-commerce directive and the intenal market clause The e-Commerce Directive1 has been implemented in Danish legislation by the Danish Act on services in the information society, including some aspects of electronic commerce,2 the Danish Act on e-commerce. The wording of the act is rather similar to that of the directive; however, some aspects being

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