Data Protection for Health Claims I. Introduction 1. Significance of data as a company asset The impact of the Regulation (EC) 1924/20061 (Health-Claims-Regulation; in the following “HCR”) on the health-related advertising of foodstuffs is enormous.2 As provided by art. 10 (1) HCR in the future any health claim will require an authorisation by the European Commission and must be included in a Community register of authorised claims. Health c